Privacy Policy

Last Updated: October 2026

At MuscleRX (referred to as "we", "our", or "us"), accessible via musclerx.in (and our primary domain), we respect your personal privacy and are committed to protecting the personal data you share with us.

This Privacy Policy outlines how we collect, store, process, transfer, and protect your information when you visit our website, place an order, or interact with our services.

1. Information We Collect

To fulfill your orders and provide a seamless shopping experience, we collect the following categories of personal data:

  • Identity & Contact Details: Your full name, delivery address, billing address, contact phone number, and email address.
  • Order & Transaction Records: Details of the apparel items you purchase, size selections, date of order, order history, and fulfillment status.
  • Payment Details: All payment processing is routed through PCI-DSS-compliant third-party payment gateways (e.g., Razorpay, Cashfree, or standard UPI processors). MuscleRX does not store, process, or view your sensitive card numbers, CVVs, net banking credentials, or UPI PINs.
  • Technical & Device Information: IP address, browser type, operating system, device identifiers, and site interaction data captured automatically through standard log files and analytics.
  • Customer Support Records: Any unboxing videos, photos, or email/WhatsApp correspondence provided during size exchange or support requests.

2. How We Use Your Information

We process your personal information strictly for legitimate commercial and operational purposes:

  • Order Fulfillment: Processing your purchases, verifying delivery addresses, scheduling courier pickups, and tracking shipments.
  • Exchange Verifications: Reviewing submitted unboxing and repacking videos to process legitimate article or size exchanges.
  • Customer Communication: Sending automated order confirmation messages, dispatch notifications, tracking links, and transactional SMS/WhatsApp alerts.
  • Fraud Prevention & Security: Verifying Cash on Delivery (COD) orders to prevent non-delivery returns (RTO), screening against automated bots, and mitigating unauthorized transactions.
  • Marketing Communications: With your explicit opt-in, informing you about new apparel drops, seasonal collections, or exclusive promotional discounts (you may opt out at any time).

3. Sharing & Disclosure of Information

We never sell, rent, or trade your personal data to third parties. We share data solely with trusted third-party service providers essential for day-to-day operations:

  • Logistics Partners: Courier networks and shipping aggregators (e.g., Shiprocket, Delhivery, Bluedart) to deliver parcels and manage reverse pickups.
  • Technology Infrastructure: Shopify Inc., which powers our e-commerce hosting, infrastructure, and core shopping platform.
  • Payment Aggregators: Regulated payment gateways to process electronic transactions securely.
  • Legal Compliance: When mandated by applicable Indian laws, judicial orders, police investigations, or government authorities under the Information Technology Act.

4. Cookies and Tracking Technologies

We use functional, performance, and analytics cookies to:

  • Retain items in your cart while you browse.
  • Remember your display preferences.
  • Analyze overall storefront traffic and visitor behavior to improve site speed and interface design.

You can modify your browser settings to decline or delete cookies; however, certain interactive shopping features (such as your dynamic shopping bag) may cease to function correctly.

5. Data Retention & Security

  • We maintain robust administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, alteration, or disclosure.
  • Your transactional and billing records are retained only as long as necessary to complete your order, honor applicable exchange cycles, and comply with tax and statutory accounting regulations under Indian law.

6. Your Rights

Under applicable Indian data protection frameworks, you have the right to:

  • Request access to the personal data we hold about you.
  • Request corrections to inaccurate, incomplete, or outdated personal information.
  • Request deletion of your marketing contact details from our active subscriber lists.
  • Opt out of promotional newsletters or marketing messages at any time by clicking the "Unsubscribe" link in any email or replying "STOP" to SMS/WhatsApp messages.

7. Children's Privacy

Our website and merchandise are intended for adults or individuals under appropriate parental supervision. We do not knowingly solicit or collect personal information from individuals under the age of 18 without verifiable parental consent.

8. Updates to This Policy

We reserve the right to amend this Privacy Policy periodically to reflect operational or regulatory updates. Any changes will be posted directly to this page with an updated revision date.

9. Grievance Redressal & Contact Information

In accordance with the Information Technology Act, 2000, the Digital Personal Data Protection Act, and associated rules, if you have any questions, feedback, or complaints regarding the processing of your personal data, you may reach our designated Data Grievance Officer:

  • Name: [Insert Name of Founder / Operations Head]
  • Designation: Grievance Officer
  • Email: support@musclerx.in (or privacy@musclerx.in)
  • Registered Address:
    MuscleRX Activewear
    [Insert Complete Street Address / Landmark]
    [City, State – Pin Code]
    India
  • Response Timeline: All data-related grievances will be acknowledged within 48 business hours and investigated promptly.